Pitch Email to ABC writer, Sam Nichols.

PITCH EMAIL:

Subject: The hidden impact of sports betting ads on Australian youth 

Dear Sam Nichols,

I hope this message finds you well. My name is Lisa Clausen, I write freelance pieces for Gambler’s Help, an organisation dedicated to supporting those affected by gambling addiction. Given the ABC’s commitment to addressing societal issues, I propose an impactful story: how sports betting ads are captivating our society and need to be stopped. 

Research indicates Australia leads globally in sports betting advertising frequency, this has significantly impacted societal norms and the risk of youth gambling. 

This piece will delve into the aggressive and persistent nature of sports betting, contrast Australia’s situation with other countries that have changed their regulations, and explore potential policy interventions. It will provide comprehensive research, real-life stories and up-to-date statistics. 

I am confident that this story will resonate with your audience and spark essential dialogue to induce change in our society. 

Would the ABC be interested in this piece? I am ready to provide a copy of the media release upon request.

Thank you for considering this proposal. 

I look forward to the opportunity to collaborate with the ABC and am available for any follow-up questions.

Warm regards,

Lisa Clausen. 

For further media information contact: 

Ava Dawson

ABDpr@gmail.com

+61 429 891 711

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